Online Advertising

SERVICES I Online Advertising

LinkedIn Cover Banners
What will your LinkedIn banner solve?

1. Stand out from your competitors 2. Communicate your value proposition quickly 3. Reinforce your LinkedIn description
What should I include on my cover image?

Simple designs are more effective.
A short headline would be ideal to go along with an image. The cover picture you choose should tell your professional story in a visual way. Which image represents you best?
What if I need to change the banner?

Considering you’re happy with the overall concept, we would of course allow for changes.
Lets get started?

We can begin with a phone call or skype which should’nt take more than 15 mins. We will then ask you to supply existing marketing material if available via email: We’ll review all material and come up with some ideas – 2 concepts that will express your professional identity.
How do I install the banner?

A pdf file will be sent for viewing purpose only to start off with until you give us your final approval. Once you’re satisfied with the overall concept, we would then supply a jpeg file format image to you based on the LinkedIn specifications ready for upload. The upload process is then an easy one for you to follow, but of course we are here to help you with that too.
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Static Web Banners
A web banner or banner ad can be a powerful form of advertising. Banners are intended to attract traffic to a website by linking to the website of the advertiser. Generally, banner ads are placed in high traffic websites that offer interesting or useful content with a successful clear call to action. Create different ads and different calls to action based on where your prospects are in the marketing funnel.
Animated Gifs
Another common online ad format are animated GIFs (Graphics Interchange Format) which can be used on sources such as Youtube and Facebook. Whether its based on 2 frames or multiple, well ensure the quality is at its best when compressed for upload.
Optimise Your Business with Email Marketing
EDMs (Electronic Direct Mail), a process of building an email database of customers and/or potential customers and sending them communications or special offers directly. Five great reasons you should start an email Marketing Campaign:
1. Email Marketing is Targeted
2. Email Marketing Increases Brand Awareness
3. Email Marketing is Easily Shareable
4. Email Marketing is Measurable
5. Email Marketing is Cost effective

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